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What are the benefits of using exclusive domain name

Features of exclusive domain name​

The characteristics of exclusive domain name are universality, necessity, uniqueness and scarcity.

  • Universality：‌The international domain name ‌has global universality, and the exclusive English domain name can be used for communication and exchange all over the world.
  • Necessity：Domain name is not only the online identity of enterprises, but also the necessary basis for enterprises to establish websites and conduct e-commerce activities.
  • Uniqueness：Each domain name is uniquely registered worldwide, this uniqueness guarantees the domain name is unique and not repeatable.
  • Scarcity：‌Domain names are registered on a first registration and first served basis that makes some good domain names particularly valuable and difficult to obtain.

Benefits of exclusive domain name​

‌The benefits of using exclusive domain name include improving application security, facilitating search engine optimization, protecting intellectual property rights, and ‌enhancing user loyalty. ‌

  • Improving application security：A good domain name can improve the network security of the application, if the application contains illegal content is reported, it may be banned, the ban is often to "domain name" as the target. However, if the exclusive domain name is enabled, it can be an important way to isolate from others to a certain extent, ensuring that the application runs more smoothly and stably.
  • Facilitating search engine optimization：‌A domain name associated with the content of a website, is a great help for search engine optimization. It can improve a website's ranking in search engines, ‌to attract more traffic. ‌
  • Protecting intellectual property rights：‌Domain name, as a unique network resource, ‌is scarce and unrepeatable. Having a domain name related to the enterprise brand, ‌can effectively protect the intellectual property rights of the enterprise and to prevent others from malicious registration and use.
  • ‌Enhancing user loyalty：‌A domain name related to the enterprise, ‌can help the enterprise to build a relationship with customers and‌ improve customer loyalty.

The benefits of using a exclusive domain name can generally share application risks and make the application run more stable and reliable, which is why many applications use a exclusive domain name when choosing a domain name.